About NOW®

ABOUT NOW® PRIVATE LABEL

What began as a simple request from a NOW® retail customer in 1987, has evolved into a multimillion dollar division, NOW® Private Label. This comprehensive program allows companies to tailor a personally branded line of industry leading products. Each year, everyone from small natural foods markets to worldwide eCommerce sites, trust NOW to provide privately labeled supplements and natural products of superior quality, all at affordable prices.

Getting started is easy!

With just one minimum order, you’ll be on your way to growing a successful natural products line at your company. The NOW Private Label team works with your team on product selection and production. Graphic design and label help is also available. Our team works with your team every step of the way. The majority of our supplements are manufactured in our state-of-the-art cGMP certified facility. This allows us to offer the most generous private label discounts in the industry, even on small runs. With the NOW team at your side, you can take comfort in knowing that each phase of the process will be handled by professionals.

About NOW

Since 1968, NOW has been a leader in the natural products industry, never wavering from our mission – to provide value in products and services that empower people to lead healthier lives.