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Vitamin Retailer Magazine has again asked its readers to vote for the best sellers in a variety of supplement categories.
The winners in each category are based on responses from a random poll of readers who were asked to identify the top-selling dietary supplement products by category. Winning products were chosen based on the number of votes received. First, second and third place awards are presented.
Complete List of Vity Award Winners
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| Best Sales and Specials Category - NOW Foods |
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NOW is honored to have received the 1st Place Vity Award for Best Sales & Specials, as voted by independent natural product retailers. We’re dedicated to offering high quality products at prices that help independent retailers remain competitive with mass-market stores so those savings can be passsed on to consumers.This award lets us know that our deep discounts each month on a wide variety of products are making a difference.
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| Heart/Cardio Support Category - NOW CoQ10 with Hawthorn Berry |
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We offer a broad selection of CoQ10 supplements that include numerous dosage choices and synergistic ingredients. In addition to our award winning 100 mg potency with Hawthorn Berry we also offer CoQ10 in a potency range from 30 mg all the way up to our first-to-market high potency 400 mg CoQ10.
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| Vitamin E Category - NOW Vitamin E-400 |
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For 35 years NOW has supplied only the 100% natural form vitamin E. We've never used synthetic vitamin E and never will. We offer both mixed tocopherol and singular d-alpha tocopheryl formulations in various sizes, as well as liquid vitamin E and Tocotrienols & Vitamin E, a unique and synergistic combination of natural E constituents.
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| Eleuthero Category - NOW Eleuthero 500mg |
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Eleuthero, formerly known as Siberian Ginseng, is a favorite with consumers looking for a natural source of energy. Unfortunately, many manufacturers charge an arm and a leg for their Eleuthero products. What good is energy if you have to break the bank obtaining it? Save yourself, and your bank account, by choosing the number one Eleuthero in independent health food stores, NOW® Eleuthero 500mg.
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| Vitamin C Category - NOW Vitaminc C-1000 |
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Formulating vitamin C supplements isn’t rocket science, which is why most manufacturers offer a number of different vitamin C products. However, quality and affordability can’t be formulated, which is why NOW® Vitamin C-1000 continues to be a consumer favorite. We offer potencies from 300mg to 1000mg, as well as different types of vitamin C , including Ascorbate-C Minerals, Bioflavonoids, and more. We also offer both sustained release and non-sustained release formulas.
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| MSM Category - NOW MSM MSM (methylsulfonylmethane) |
| An organic form of sulfur that provided one of the primary chemical links for the formation of collagen, the basis of all connective tissue. We use only Lignisul brand MSM, a high quality MSM supplied by the Carolwood corporation. We offer MSM capsules and powders as well as our popular MSM lotion. |
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| Ginkgo Biloba Category - NOW Ginkgo Biloba 60 mg |
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Ginkgo Biloba is one of the most well-studied herbs in the world and one of the most popular. NOW Ginkgo Biloba is a standardized herbal extract containing 24% ginkgo flavonglycosides, one of the active components in ginkgo.
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| Joint Support Category - NOW Glucosamine/Chondroitin/MSM |
| NOW® offers over 1,800 products, and of them all Glucosamine & Chondroitin with MSM has been our most popular selling product. This synergistic combination supplement supports healthy joint structure and function with the sulfate form of these well-studied nutrients. An award-winning supplement with blue ribbon benefits! More Glucosamine/Chondroitin Products |
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| Muscle Enhancement Category - NOW Creatine |
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NOW Creatine is sourced exclusively from U.S. manufacturers and is an excellent regimen of serious athletes, bodybuilders and weekend warriors alike. This sports supplement is very popular because of its ability to serve as an energy reservoir, especially during intense physical exertion. More Creatine Products
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2ND PLACE
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| Customer Service Category - Customer service is the cornerstone of success. Outstanding customer service shows that a company is committed to keeping their customers happy by addressing and resolving any issues that may arise. We’re very proud to have received a 2nd Place Vity Award for Customer Service, as voted by independent natural product retailers. This Vity Award lets us know that our customers appreciate the support we provide every day of the week. We’ll work hard to be number one next year! In addition to the Best Customer Service Award NOW was recognized with four second place winners in in the categories of:
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3RD PLACE
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We finished strong with four third place winners in the categories of:
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| See our ad in Vitamin Retailer Magazine, May 2004 issue 2004 VITY AWARD WINNERS |
