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Info & Stats on the Private Label Market

 
 

Information and Statistics on the
Private Label Market

 

Why NOW Private Label?

       
 
  • There is currently a $65 Billion market for private label products*.

 

  • NNFA certified production facility with the same high quality as the NOW Foods label.
 
  • Private Label sales grew 4.1% while brand names grew at only 1.6% (vs. prior years)*.

 

  • Personalized customer service.
 
  • 75% of consumers define store brands as "brands" and 83% said they purchase these brands on a regular basis*.
 
  • Use of quality trademarked raw ingredients.
 
  • Private label brands account for one out of every five items sold everyday in supermarkets, drug chains, and mass merchandisers*.
 
  • Low Prices -- Volume discounts and Monthly discounts available.
 
  • Retailers know that consumers can buy a national brand anywhere, but they can only buy their store brand at their stores.
 
  • Hundreds of SKUs plus more cutting edge products released monthly.
 
  • A Private Label Brand is unique and cannot be purchased anywhere else.
   
 
  • A Private Label Brand provides advertising for your business.
   
       
 
*Private Label sales information provided by the PLMA
 

Private Label Manufacturers Association

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