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Information and Statistics on the
Private Label Market
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Why NOW Private Label?
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- There is currently a $65 Billion market for private label products*.
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- NNFA certified production facility with the same high quality as the NOW Foods label.
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- Private Label sales grew 4.1% while brand names grew at only 1.6% (vs. prior years)*.
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- Personalized customer service.
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- 75% of consumers define store brands as "brands" and 83% said they purchase these brands on a regular basis*.
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- Five 1st place VITY Awards in 2007 and Six 1st place VITY awards in 2006.
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- Private label brands account for one out of every five items sold everyday in supermarkets, drug chains, and mass merchandisers*.
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- Use of quality trademarked raw ingredients.
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- Retailers know that consumers can buy a national brand anywhere, but they can only buy their store brand at their stores.
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- Low Prices -- Volume discounts and Monthly discounts available.
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- A Private Label Brand is unique and cannot be purchased anywhere else.
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- Hundreds of SKUs plus more cutting edge products released monthly.
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- A Private Label Brand provides advertising for your business.
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*Private Label sales information provided by the PLMA
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