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Welcome to NOW® Foods Private Label

Image - Now Private LabelWhat began as a simple request from one of our retail customers in 1987, has evolved into a multi-million dollar division that continues to flourish. Each year, hundreds of businesses trust NOW® to provide privately labeled supplements of superior quality, at affordable prices. We've developed a comprehensive program that allows you to tailor your very own line of industry leading dietary supplements, completely personalized to fit your unique image.

Getting started is fast, fun and easy. with just a 24 bottle minimum order, you'll be on your way. And because we manufacture the majority of our supplements here in our state of the art lab, we're able to offer the most generous private label discounts in the industry, even on small runs. And with NOW® at your side, you can take comfort in knowing that each phase of the process will be handled by a team of talented, visionary professionals, From product selection - to graphic design - to production, we'll work with you every step of the way.

The decision to incorporate a private label program is a decision rooted in success. It makes no difference whether you're selling to your most loyal customers or first time shoppers - every time they reach for your brand, they'll be reminded of your business. It's like free advertising with a touch of personal flair. By working closely with you from start to finish, our private label program will be the only "exclusive" line you'll ever need. We invite you to challenge us with your project, and look forward to serving you soon.

The Private Label Sales Team

Information & Statistics on the Private Label Market

For some of the most current research and information on natural health we recommend the Natural Health Research Institute. Click here to visit the NHRI website.


2010 Schedule of Trade Shows that we'll be attending: We'll See You There

  Date   Show   Location
  March 12-14   Expo West   Anaheim, CA
  May 22-25   NRA (National Restaurant Association)  booth 1253   Chicago, IL (McCormick Place)
  June 10-12   NPA (Natural Products Association)   Las Vegas, NV
  July 16-17   NOW Foods Open House   Bloomingdale, IL
  July 18-20   IFT (Institute of Food Technologists) booth 6340   Chicago, IL
  Oct. 14-16   Expo East   Boston, MA
  Nov. 15-16   PLMA (Private Label Manufacturers Association)   Rosemont, IL


Contact us for more information.

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